Assignment 5: Step down on carbon! (Part 2)

27 03 2010

Given the feedback from my tutorial and some reflecting on my first draft, I decided the design could be further enhanced. I started by experimenting with various arrangements to explore the space.

I felt that although my first draft managed to spread the points out in a neat and organized manner, it didn’t suit the feel of a journey towards a more pleasant environment which was what I wanted to achieve. I decided that the footprints should be placed along each step that will lead to an “end point” in the form of the happy, healthy earth. To accentuate the contrast between the “start” and “end” of the journey, I desaturated the sick earth as well. After moving things around, I settled on placing my points in a “C” shape to emphasize my point on Carbon. The “C” shape is made more striking with the footprints that also, symbolic of reducing Carbon footprints, are getting smaller along each step of the way.

Right now the infographic looks more complete and each element has more purpose. I believe the overall design now promotes the simplicity and fun for the average person to reduce their carbon footprint.








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